FAQ
Frequently Asked Questions
How a Idea Launch test works: price, what you need, how long it takes and what your results include.
Last updated: October 12, 2026
The basics
What does Idea Launch do?
We run a small ad test for your idea or website and show you how people responded: visits, clicks, signups and what to try next. Use it before you build more, or to test a new message for something you already shipped.
Just want an ad running for a live product? See Ads, made simple. Behind the scenes it is the same test, called an Ad Run in your account.
What am I actually testing?
Whether people respond to one audience, message and offer. Clicks show attention; signups show early interest. One small test cannot prove that a business will succeed, and it does not show whether people will pay.
What kinds of ideas work best?
Right now we focus on founders testing SaaS and app ideas. Offers outside that scope may not be supported yet.
Pricing
How much does Idea Launch cost?
$49 per test. It is a one-time purchase with no subscription. Creating your idea, drafting the brief and reviewing the ad are free; you pay when you are ready to run the test.
What does the price include?
Ad creative, managed ad delivery on Facebook and Instagram, or Reddit, tracking, a test page if you need one, and your results. Ad costs are included, so you never get a separate bill from an ad platform.
Can I buy more than one test?
Yes. Buy more whenever you want to retest with a different angle or audience, or test a new idea. Unused Ad Runs stay on your account.
Can I get a refund?
You can request a refund within 7 days of your purchase by emailing info@idea-launch.io. Ad spend already used and other non-recoverable costs are not refundable. The full terms are in our Terms of Service.
Setup
Do I need my own ad accounts?
No. You don’t need your own ad accounts. We handle setup and delivery on Facebook and Instagram, or Reddit. See where to run validation ads for how we match an idea to a platform.
What do I have to provide?
Your idea or website, who it is for, the offer, and a rough audience and location. We use that to draft the ad copy and image, and a test page if you need one. You review everything before launch.
Do I need a website?
No. Use your website or a hosted test page. Our test page counts signups for you.
On your own website we count the visits the ad sends. To count signups there too, turn on signup tracking for the run and have your signup form report each signup back to us. We show you how.
What can I change before launch?
The idea, destination, headline, ad text, image, audience and location. Campaign structure, placements and bidding use standard settings so tests stay comparable and you stay out of Ads Manager.
Results and timing
How long does a test take?
Your ad is reviewed before it goes live, which usually takes a few hours and can take up to a day. Once it is live, a test runs for up to about a day on Facebook and Instagram, or up to three days on Reddit, and can end sooner if the platform pauses the ad. Results update as they come in, and you get a final readout when the test ends.
What will I see in my results?
You’ll see visits, clicks, signups and conversion rate, with context about how much to read into the response, a validation score and a recommended next step. We leave out spend-based numbers so the read stays on whether people cared.
What if very few people respond?
Your results say so instead of forcing a verdict. A low-confidence result usually points to running the test longer with a boost or trying a different angle; each of those is a separate Ad Run. A small response can leave the question unresolved.
What if my ad is not approved?
If our review declines the ad or the launch fails, you are not charged an Ad Run. Ad platforms can also reject or flag an ad after it is submitted; if that happens to your test, email info@idea-launch.io and we will look at it with you.
What happens after the test ends?
You keep the results, the test page history and any signup emails captured. From there you can act on the recommendation — try another angle, talk to signups, keep building or stop — and run another test when you are ready.
Using it from your editor
Can I use Idea Launch from my coding agent?
Yes. Idea Launch runs an MCP server, so you can work with it from Claude Code, Codex, OpenCode, or any other MCP client without leaving your editor. You can create an idea, draft the brief and the ad copy, and read your results in the same place you are building.
The connect page has a copy-paste line for each client.
Do I need an API key to connect it?
No. There is no key to generate, paste, or rotate. The first time your agent calls the server it opens a normal browser sign-in, and your editor remembers it after that. If you ever want to disconnect, you remove the server from your client.
Can an AI agent start an Ad Run or spend my money?
No. Nothing on the MCP server can spend your money. Starting or boosting an Ad Run uses one of your Ad Runs, and that step is confirmed by you in the app — there is no tool an agent can call to do it.
The furthest an agent can go is telling you an idea is ready to test, showing you the platform and audience that would be used, and handing you the link. You click the button.
What can the agent actually do, then?
Two things: set the test up, and read the result.
- Set up — create an idea, draft the positioning, write the ad copy, generate a hero image, and check every gate that has to be cleared before a test can run.
- Read — your ideas, your Ad Runs, your market read with the recommended next move, and the timeline for a run that is not live yet.
Does it cost extra to use it from an agent?
No. The MCP server itself is free, and so is everything up to the point of running a test — creating the idea, drafting the brief, and generating the creative. An Ad Run costs the same whether you start it from the app or set it up from your editor first.
Does my agent see anything I do not see in the app?
No, and in a couple of places it sees less. It reads only your own account, and it gets the same signal metrics the app shows you — click-through rate, landing-page traffic, signups, and the validation score. Spend-denominated numbers are left out there for the same reason they are left out of your readout: the question is whether strangers care, not what a click cost.
Still have questions?
Email info@idea-launch.io or head to the contact page and we will get back to you.