For founders building SaaS and apps

Test demandbefore you build more.

Idea Launch runs a small ad test for your idea or website. See who clicks, who signs up, and what to try next.

See an example result

Create your idea and review the ad for free. Pay when you’re ready to run it.

No ad account needed
Ad costs included
Use your website or our test page

Already shipped? Test a new message for your product, or get an ad running.

How it works

From an idea to a result in four steps.

See how it works in detail

  1. Tell us what you’re testing

    Describe your idea, audience and offer, or share your website.

  2. Review the ad

    Check the copy, image and destination before launch.

  3. We run the test

    We handle the ad setup on Facebook and Instagram, or Reddit.

  4. Choose your next step

    Review visits, signups and a recommendation to refine, retest or keep going.

The result

See what happened. Know what to try next.

Your results show how people responded to this audience, message and offer. You get clicks, signups, conversion rate and an explanation of what the response suggests.

A small test can be inconclusive. It cannot prove that a business will succeed.

Example

FindMyBnB: an internal test, annotated

The question
Would people looking for short-term rentals click through to a directory of listings they can book directly with owners?
The test
One 24-hour test on Facebook and Instagram, sending visitors to the product’s existing website.
What happened
4.08% click-through rate and 28 visits to the site. The site’s signup form wasn’t connected, so the result is based on traffic only.
How much to read into it
Promising (68 out of 100), but confidence was low (39 out of 100), so one test wasn’t enough to decide.
Next decision
Run another pass to confirm the signal before building more.

Internal test on one of our own products, shown as an example. It is not a customer result, and one test like this is not proof of demand.

Pricing

One test. One payment.

$49 per test.No subscription.

  • Ad creative
  • Managed ad delivery, ad costs included
  • Tracking, and a test page if you need one
  • Your results and a recommended next step

One-time purchase. No subscription.

Quick questions

Read the full FAQ
Do I need a website?
No. Use our test page, which counts signups for you, or your own site. On your own site we count visits; counting signups there means connecting your signup form, and we show you how.
Do I need an ad account?
No. We handle the platform setup and ad delivery.
What am I testing?
Whether people respond to one audience, message and offer. Clicks show attention; signups show early interest.
What if the response is weak?
Use the result to decide whether to change the message, test another audience or stop. A small response may leave the question unresolved.
When will I get results?
Your ad is reviewed before launch, which usually takes a few hours and can take up to a day. Once it’s live, a test runs for up to about a day on Facebook and Instagram, or up to three days on Reddit, and can end sooner if the platform pauses the ad. Results update as they come in.
Can I set it up from my coding agent?
Yes. Your agent can prepare the idea and read results over MCP; you start the test here. Connect over MCP

Have a product question worth testing?

Bring your idea or website. Start with one audience and one offer.